The correct spelling of Ajax brand and company name:
Brand name: Ajax
Company name: Ajax Systems
Do not type either one in ALL CAPS.
Difference with Ajax Systems
We have the same goal but different communication strategies.
Make your brand names, domains, and social media distinct from those that belong to Ajax Systems.
When communicating with your clients, avoid using materials that may mislead them and create an impression that you are a manufacturer of Ajax products.
Where not to use Ajax company, brand, and product names:
- in your company name
- in the names of your products
- in domain or subdomain site names
- in social media account handles or names
Clearly indicate the Ajax partner status on your website, in marketing materials, and other communication channels.
Use the co-branding logo and partner tag on your website, in marketing materials and other creative assets.
Using Ajax in your company name
Using Ajax in domain names
Do not register domain and subdomain names that include Ajax company and/or its product names, or anything similar that may mislead your customers.
If you’d like to use the word "ajax" in the url, make it part of your URL path.
Using Ajax in social media profile names
Indicating the Ajax partner status
Use an applicable Ajax partner status that represents your actual and confirmed relationship with Ajax Systems
The use of made-up partner statuses is prohibited:
Using the Ajax content on your website
Avoid plagiarism. Do not copy and paste texts from the official Ajax website. Otherwise, you risk lowering the search engine ranking of your website. Use plagiarism checkers to create a text that is at least 75% unique.
Don’t try to repeat the design of the Ajax official website completely. Instead, use it as a reference.
Using and referencing Ajax videos
Create original videos featuring Ajax. Or share and embed the ones available on Ajax YouTube channels.
Do not download and re-upload any of the Ajax official videos to your websites and social media, partly or entirely.
Using and referencing other creative assets
We’ve prepared a library of graphic materials and visual assets. Having a partner status, you can use images from this library for your website. Get creative with them to produce your marketing content, but remember to follow the brand guidelines.
Adding changes to Ajax materials
If you want to add changes to our templates, graphic materials, and visual assets, please contact us for approval.